Nobody does rugby like Hong Kong
And I'm not quite sure i want to do it again!
Man I'm happy it's done and over with. It's been a long process from conceptualisation to the whole thing being live. It's a great piece of advertising and I do hope it will be every bit entertaining as it was for us coming up with it.
Enjoy the work in the streets and the website (includes the TVC) via http://www.cathaypacific.com.hk
The Cathay Pacific / Credit Suisse Rugby Sevens is on March 30 to April 1 2007.
Cheerios
Giant Wheel of Stell aka THC
Labels: Work
posted by THC @ 4:40 PM
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