Sunday, March 18, 2007

Nobody does rugby like Hong Kong


And I'm not quite sure i want to do it again!

Man I'm happy it's done and over with. It's been a long process from conceptualisation to the whole thing being live. It's a great piece of advertising and I do hope it will be every bit entertaining as it was for us coming up with it.

Enjoy the work in the streets and the website (includes the TVC) via http://www.cathaypacific.com.hk

The Cathay Pacific / Credit Suisse Rugby Sevens is on March 30 to April 1 2007.

Cheerios
Giant Wheel of Stell aka THC

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